Big thanks to the Nutrition Business Journal for interviewing our Founder and President, Mary Bigham for its October 2021 “Branding & Marketing” issue. In the article, Mary discusses how food brands are using TikTok to connect with new audiences. Mary Bigham, founder and CEO of Dish Works culinary content agency, recently gave us a live […]
It’s no secret that the restaurant industry has struggled immensely during the COVID-19 pandemic. Capacity caps on indoor dining, investing in new outdoor spaces, and adjusting to relevant safety practices would be enough to throw the hospitality industry into disarray. But add to that staffing shortages, ever-changing customer behavior, and supply chain issues, and it […]
Vertical videos — and the social media platforms that promote them — are here to stay. Consumers are producing millions of videos on TikTok, Instagram, YouTube and more, videos about every topic imaginable: from skateboarding tricks, to dance moves, to birdwatching tips to political commentary. Forward-thinking and innovative brands are also joining in the fun, […]
Oh, 2020. It’s been … a time. Still, our team at Dish Works, and everyone in general, found silver linings in the midst of improvement projects, schooling tasks and way too many Zoom meetings. For so many, comfort and familiarity — or a spark of creativity — was found in the kitchen. Home chefs tried […]
We live, breathe and — of course — eat food content. Our team is passionate about watching food trends that encompass both new and classic recipe ideas. So when we saw Google’s Year in Search 2020, we were pumped to see what people are looking for so that we can help brands be found where and […]
The coronavirus pandemic has caused all businesses, including those in the food industry, to redefine how they operate. Food brands are shifting their communication objectives, our co-founder and President, Mary Bigham says, “During this time, new trends are emerging, and while we don’t know what the future holds, we do know what’s happening right now: There […]
As the stay-at-home order date extends, we’re all struggling with what to do, and that includes what and how to feed ourselves and our families. Do we go to the grocery store, or shop online? Will we be able to source what we need? Will we be making the most of what’s available? On top […]
They never entirely went away, but blogs had taken a back seat to visual content as brands embraced recipe development, hands-in-pans videos and other eye-catching content delivery methods. We get it, because we provide these types of engaging visual culinary content to our customers. But now, in this uncertain time when we’re hunkered down at home, […]
Friends, we don’t know what the new normal will be, but we can tell you that we’ll be navigating it together. The good news for our clients: We’ve been creating content remotely since the start, so we have the experience and skill to work through this with you. We care about our team and about […]
Sports fans tend to be (overly!) enthusiastic ambassadors for their teams. Those teams and brands smartly engage outside of the stadium by connecting to their passionate audiences in an innovative, engaging and effective way: food content, including custom game-day recipes and high-quality recipe videos. We’re not talking stadium food, though. (Admittedly, that has improved in […]
Picture your ideal customers, scanning online for a product like yours — let’s say a smoothie blender. Perhaps they come upon Amazon and its many search results. Your prospect has already drilled down by single-serve with ice-crushing capabilities in the two colors that will best match her existing appliances. But which one is really the best? Because she loathes […]
How do you quantify marketing efforts? Converting efforts to sales is a good bet. In the food space, creativity is king, as brands and retailers maximize engaging content with next-gen technology to convert customers and increase profits. Food Tracking Made Easy We all know people who use food trackers to help with weight loss, maintenance […]