Content Marketing

On Wednesday, July 5, Meta (the parent company of Facebook and Instagram, among others) launched a brand-new app: Threads. Though it has an Instagram-ish feel to it, the purpose of Threads, according to its creators, is to be an app for text in the form of real-time updates and public conversations.  Many have hailed the […]

Seemingly out of the blue, artificial intelligence is everywhere. From next-level chatbot search engines, to hilarious AI-generated pizza commercials, to super-trippy visual art, our society is just starting to dip our toes into the deep waters of this new technology. As with any new technology, some level of skepticism, or even fear, makes sense, and […]

At Dish Works, we embrace technological advances and changes. Artificial intelligence is here, and it’s here to stay. Much like the internet, there will be phases, evolutions and surprises in how AI changes the world.  Instead of ignoring or fighting against AI, we are open-minded to the benefits of using it as a tool, just […]

One of our favorite parts of our work with culinary brands is getting to know the clients themselves. Through the lifecycle of a project at Dish Works, we often clock a good amount of time on the phone with the marketing experts and brand managers on the client side. These conversations give us glimpses into […]

Big changes have been afoot here at Dish Works, and we are so excited to share that we have been making major moves — literally!  Yes, we recently packed up our entire operation and relocated to a beautiful new space in Lancaster. This was no small feat, as we’d been in our former studio for […]

If we had to create a 2023 motto for marketers, it would be something to the tune of: Doing more, with less. And, truly, isn’t that the prevailing cultural philosophy during unpredictable economic times? The difference for marketing professionals is that the expectations on you don’t change, even as budgets contract. In fact, it’s probably […]

The intimate aesthetic of influencer content can be extremely powerful as a piece of your content marketing puzzle. These videos, which trade in glossy high-production for a more personal, homemade feel, draw the viewer in with sensory moments that evoke emotions and spark inspiration. Especially on TikTok and Instagram Reels, this viral-worthy style of content […]

Food trends: They come thick and fast these days. On a Monday, no one’s paying any attention to Negroni Sbagliato, and by Wednesday, TikTok and Instagram are completely overrun with the fizzy Italian cocktail. While it can be nearly impossible to know what random dish or technique is going to explode on social media, here […]

As 2023 approaches, we’ve been on quite a few planning calls with existing and new clients. And while every brand’s needs are unique and specific, there is one thing we’ve been hearing over and over again:  Social media trends move so fast, it feels impossible to plan content for too far in the future. The, […]

Here at Dish Works, our passion for making beautiful culinary content knows no bounds. On any given day, you’ll find our studio bustling with activity: salmon filets sizzling on the stove top, cakes being expertly frosted, art directors painstakingly placing tomatoes on a salad to get the perfect shot. Bringing our clients’ visions to life […]

While it’s true that social media trends come and go, savvy food brands will weave trends into their content marketing strategies to capture the energy of them. Recipe videos and photography that feel “of-the-moment” help to engage and entertain your brand’s community, and prove that you’re part of a larger conversation online.   When it comes […]

There are many skills that the Dish Works team uses to make our clients’ products sparkle and shine on camera. Our photography and video crew meticulously design lighting to achieve the looks that match our clients’ creative briefs, and our culinary team combines their decades of professional kitchen experience to develop every dish to perfection. […]