While social media content has been trending toward a more authentic, “real” looking aesthetic (see our blog post about User Generated Content), there are 100% still contexts when culinary and CPG brands need highly-produced, glossy video assets. One of these is commercials. Whether your brand’s media buys are for traditional television broadcasting, streaming platforms or YouTube, commercial ads are when it’s time to pull out all the stops and create memorable moments that really wow viewers.
One of Dish Works’ greatest strengths is our ability to deliver whatever our clients need. Sometimes, that’s scroll-stopping recipe video content for Instagram Reels, less polished influencer-style videos for TikTok or Pinterest Idea Pins or Sizzle Reels for trade shows or Amazon landing pages.
Lately, we’ve also fielded a number of requests for commercials and ads, and our talented team is always up for the assignment.
Working from our beautiful professional studio space, we are fully equipped to do big things, production-wise! We have produced some serious projects (including an ad for Rutter’s that aired during the 2024 Super Bowl) and have delivered incredible assets for our clients while sticking to their budgets.
Here’s more info about Dish Works’ commercial advertisement services:
- We have powerful, cutting-edge equipment in-house, including incredible cameras, and various sliders and gimbals.
- Additionally, we are able to rent items that we may not already own.
- This gear includes (but is not limited to!) high frame-rate cameras and robot arms.
- Our art directors will also work with you to determine if the latest camera gadget is even worth the spend, and can advise on clever, cost-saving techniques that our videography team has devised to do more with less. There are a lot of tricks of the trade to create dramatic spatial effects and camera movement that don’t require expensive equipment.
- We have access to some of the best on-screen talent on the East Coast. From our home base in Lancaster, we have hired talent from the local arts community, and are geographically positioned to hire from the deep talent pools in Baltimore, Philadelphia and NYC.
- The Dish Works studio, which includes a customizable home kitchen set as well as multiple large flex spaces, can be transformed into an infinite number of sets. This has been a huge factor in keeping our clients’ budgets on-target (shooting “on location” is very costly). For a recent shoot, we created three distinct sets in our studio: a restaurant scene, backyard BBQ and BFF movie night. We achieved spectacular results through inspired set-design, prop sourcing and lighting.
We are so excited to take on more commercial and advertising work for our clients. With your ideas and our team’s talents, we’re ready to produce, shoot and edit commercials and ads that fit with your budget. To get the conversation started, head here.