When your customers stand at your touchscreen menu kiosks, scrolling through after placing their initial order, a unique opportunity presents itself. At this moment, they are considering possible add-ons: sides, beverages, and sweet treats. To be able to capitalize on last-minute impulse add-ons means an increase in check average, which adds up quickly day after day. One of the most powerful ways to do this is to make your digital menu look its absolute best with crisp, clear and colorful menu photography.
Instead of spending unnecessary time on expensive studios, or using bland stock images which don’t accurately represent your brand’s offerings or packaging, use Dish Works custom photography, created specifically for customer-facing point-of-sale displays.
We work with large brands to create stunning food photography to update their entire menus with images of hundreds of items, including every single sandwich and each side. Dish Works is seriously well-equipped to take on this point-of-sale photography because our systems are highly efficient, and we can scale up our production process to accommodate any client. Our culinary team works with brands’ culinary teams to ensure that all products are prepared exactly as they are in-house for true accuracy. And, thanks to our art directors and photographers, the lighting and staging is expertly dialed in to create appealing, appetizing bulk menu photography specifically for point-of-sale kiosks.
Restaurants, chains and convenience stores roll out seasonal LTO (limited-time offers), and keeping the digital menus properly updated can be a stressor for a lot of brands. Working with Dish Works enables you to pivot quickly and stay up-to-date. Similarly, whenever you launch new products (or sunset others), we’ve got your back in providing new display food photography, quickly.
Beautiful menu photography can be perhaps its most powerful when it comes to beverages. A perfectly frosty-looking lemonade, a fresh, colorful smoothie, or a vividly-hued energy cooler provides the nudge your customers need to tack a drink onto their order. Got a great coffee program? Enhance the crave-ability of these high-value-add products with coffee photography.
The best part? The images that Dish Works creates for menu photography at scale are your brand’s to keep. All of the images that we take are high-resolution enough to be used for any professional marketing purpose: in-store campaign materials, like posters or decals, digital or print ads—they can even be repurposed for larger-than-life ads for billboards or tractor trailer wraps.
Many content creation studios charge huge licensing fees, with different prices depending on how you want to use your images. Our innovative, client-first philosophy means that all of the work that we deliver to our clients are theirs to keep, for them to use however they want.
One of our clients that Dish Works has created point-of-sale menu photos for is Rutter’s, a chain of convenience stores and gas stations with over 80 locations throughout Western Pennsylvania, West Virginia and Maryland. We photographed their flawlessly styled menu items against pure-white backgrounds for their menu, which really pop on their point-of-sale kiosks. Then, Rutter’s smartly repurposes some of their favorite images from the shoot in a number of different ways for marketing purposes, including posters and signage.
This Dish Works service isn’t just for convenience stores—it can be any business that uses touch-screen point-of-sale ordering kiosks, including coffee shops, gourmet delis, made-to-order taco, salad, bowl or sandwich fast-casual cafes, and even sit-down restaurants. It’s also a useful resource for any culinary brand launching an online ordering or digital delivery service.
No matter the goals of your brand, Dish Works is your one-stop-shop for compelling, scroll-stopping content creation! Want to learn more? Reach out to get started.