Dish Works Blog

It’s no secret that the restaurant industry has struggled immensely during the COVID-19 pandemic. Capacity caps on indoor dining, investing in new outdoor spaces, and adjusting to relevant safety practices would be enough to throw the hospitality industry into disarray. But add to that staffing shortages, ever-changing customer behavior, and supply chain issues, and it […]

Vertical videos — and the social media platforms that promote them — are here to stay. Consumers are producing millions of videos on TikTok, Instagram, YouTube and more, videos about every topic imaginable: from skateboarding tricks, to dance moves, to birdwatching tips to political commentary. Forward-thinking and innovative brands are also joining in the fun, […]

@dishworks Vertical food videos (like this) made for Instagram Reels or Tiktok made by our team of professional food content creators #foodcontent #dishworks ♬ Can We Kiss Forever? – Kina Visual media has always had a way of changing and evolving, and in the social media era, those changes are often driven by consumers. A […]

Is it us, or is the new year moving quickly? It feels like it was just yesterday that we were pivoting our business to seamlessly deliver for our clients as a global pandemic changed everything — everything except our resolve to move forward and tell our clients’ stories through beautiful food and drink content. As […]

If there’s one person who can tell this story, it’s our founder, Mary Bigham. Spend a few minutes on the phone with Mary, and you’ll likely hear about her love of vintage cookbooks and her shelf-busting collection, including several by the original queen of food content: “Betty Crocker.” Spoiler alert: Beloved “Betty Crocker” isn’t even […]

Oh, 2020. It’s been … a time. Still, our team at Dish Works, and everyone in general, found silver linings in the midst of improvement projects, schooling tasks and way too many Zoom meetings. For so many, comfort and familiarity — or a spark of creativity — was found in the kitchen. Home chefs tried […]

We live, breathe and — of course — eat food content. Our team is passionate about watching food trends that encompass both new and classic recipe ideas. So when we saw Google’s Year in Search 2020, we were pumped to see what people are looking for so that we can help brands be found where and […]

Human hands signify many things: Hands can mean help, care and volunteerism, as in “a helping hand.” Hands can symbolize quality, artisanship and productivity, as in “handmade.” They can also stand in for human connection, intimacy and comfort, as in “hand in hand.” In the world of culinary content, hands play an outsized role of […]

The coronavirus pandemic has caused all businesses, including those in the food industry, to redefine how they operate. Food brands are shifting their communication objectives, our co-founder and President, Mary Bigham says, “During this time, new trends are emerging, and while we don’t know what the future holds, we do know what’s happening right now: There […]

As the stay-at-home order date extends, we’re all struggling with what to do, and that includes what and how to feed ourselves and our families. Do we go to the grocery store, or shop online? Will we be able to source what we need? Will we be making the most of what’s available?  On top […]

They never entirely went away, but blogs had taken a back seat to visual content as brands embraced recipe development, hands-in-pans videos and other eye-catching content delivery methods. We get it, because we provide these types of engaging visual culinary content to our customers. But now, in this uncertain time when we’re hunkered down at home, […]

Friends, we don’t know what the new normal will be, but we can tell you that we’ll be navigating it together. The good news for our clients: We’ve been creating content remotely since the start, so we have the experience and skill to work through this with you. We care about our team and about […]