content marketing strategies

It’s been a pleasure to chat with business owners about navigating the new marketing waters in the digital age. In our four-part series, we discussed: Part 1: Today’s New Consumer Part 2: Connecting with Customers Through Content Part 3: Best Practices for Content Marketing Part 4: Setting Yourself Up for Success (If you missed it, find all of the posts […]

Today’s New Consumers want content. They want to know brands and are digitally savvy with a finger on the pulse of what the internet is saying. Brands need to meet New Consumers where they are, which is online. That’s where content marketing comes in, bridging the gap between today’s business and today’s customer. In our last post, […]

Before crafting a marketing strategy, two important questions to ask are, “Who is my audience?” and “How do I connect with them?” In our last post, we met the New Consumer: communicative, digital, living in the moment and hungry for content to consume. Now that we know our audience, let’s discuss how to reach them. Traditional […]

Eat local. The phrase adorns bumper stickers and rings in the air as the unspoken mantra of CSAs. Being close to the food we eat has become increasingly important. As consumers of food, we now care about where our food comes from and who grows it. There is a new awareness of lowering our collective […]